Switch to Naked Cosmetics

Packaging-free soap

The mainstream beauty industry uses packaging for both function and marketing, but more and more retailers are being challenged by consumers to cut out the unnecessary wrap when it comes to soap, shampoo, deodorant, bath oils and other toiletry staples.

Every year, over 120 billion units of packaging are produced by the global beauty industry



  • – Reduces packaging waste
  • Around 40-50% of the cost of a product goes on its packaging, so going naked is cheaper


  • – Has a shorter shelf life
  • – Transitioning to natural shampoo bars or natural products may take some adjusting

Making a difference

35% of Lush's product range is deemed “naked”, devoid of both synthetic preservatives and packaging

There are hundreds of other ways to solve plastic pollution