Replace packaging with technology

Plastic-free cosmetics being scanned using the Lush Lens

Cosmetics and personal care company Lush has introduced an app that you can use on their packaging-free products to identify what they are and what's in them, without the need for packaging!

32% of the 78 million tons of plastic packaging produced annually is left to flow into our oceans.



  • Removes the need for printed ingredients lists and labels
  • Can be used in store and at home
  • Can also include other information, such as digital product demos


  • Requires a smartphone
  • Companies would need to encourage customer behaviour change and consider their demographic
  • Cost of app development
  • Cost of redesigning products to be packaging free

Making a difference

Lush opened their first "Naked" store in the UK in 2019, along with two other plastic-free stores in Milan and Berlin.

There are hundreds of other ways to solve plastic pollution

Photo Credit: Lush