Offer discounts for reusable cups
To help change habits while also driving consumer loyalty, many coffee shops and takeaway restaurants offer 'Bring-You-Own' schemes, incentivising people to help reduce waste production from single-use products and packaging.
In the UK, around 500,000 cups are littered every day.
SourceBenefits
- Saves your company money
- Encourages customer loyalty
- Reduces use of single-use cups
Challenges
- Requires promotion to your customers
- May go against existing health and safety policies
- May need processes with customers to change
Making a difference
Since implementing a 50p discount for customers bringing reusable cup, Pret claims usage has increased almost 20-fold.