Offer discounts for reusable cups

Reusable glass coffee cup

To help change habits while also driving consumer loyalty, many coffee shops and takeaway restaurants offer 'Bring-You-Own' schemes, incentivising people to help reduce waste production from single-use products and packaging.

In the UK, around 500,000 cups are littered every day.



  • Saves your company money
  • Encourages customer loyalty
  • Reduces use of single-use cups


  • Requires promotion to your customers
  • May go against existing health and safety policies
  • May need processes with customers to change

Making a difference

Since implementing a 50p discount for customers bringing reusable cup, Pret claims usage has increased almost 20-fold.

There are hundreds of other ways to solve plastic pollution

Photo Credit: Daiga Ellaby