About

About Emily Penn

Shifting the way we feel, think and act will change the world

The SHiFT Method, created by Emily Penn, ocean advocate and eXXpedition Co-Founder, is designed to help people find their role in solving the world’s most pressing issues.

Emily’s philosophy towards life has been shaped by spending over a decade out at sea, where you are constantly reacting to the changes around you. The wind picks up, the waves change direction, and you have to respond, you have to shift your sails, shift your course.

For Emily, that shift led her from a career in architecture to one dedicated to solving the issue of ocean plastic pollution. The more time Emily spent at sea, the more she realised the solutions start on land. Through her workshops, curated experiences and sailing expeditions she’s worked with individuals, businesses and governments around the world to develop solutions, from sea to source.

She developed the SHiFT Method which is a journey of discovery to understand the crux of a problem and weigh up where we have the biggest opportunity to make an impact.

Finding your superpower

Now the SHiFT method has been brought to digital life as the SHiFT Platform.

Select how, in what aspect of life and where you want to create a shift, from sea to source. From simple consumer choices, to more complex industry actions, you can explore ideas that create long term change.

Use the filters to quickly navigate hundreds of solutions, pick the one that’s right for you, take action and inspire others to follow. On each solution card, we’ll point you to the information and resources you need to find your superpower and make a shift.

The SHiFT Platform is built on the power of collaboration and celebrates a wide range of solutions from different organisations and businesses. Want to get in touch? Send us an email at info@shift.how.