Identify products that use microbeads
With the Beat the Microbead app, you can find out if the household products you use contain microbeads that are adding to the plastic pollution in our oceans.
European Chemical Agency (ECHA) have identified over 500 microplastic ingredients widely used in cosmetics and personal care products
SourceBenefits
- Makes information easy to access
- Can lead to more informed purchasing
Challenges
- Focuses on plastic ingredients, not packaging
- Does not contain all products
- Requires a smartphone
Making a difference
Since the beginning of Beat the Microbead, 15 countries have taken steps to ban microbeads.