Drive less to reduce tyre dust

Pile of used tires in landfill

Tyres are considered to be one of the most common plastic polluters, but awareness is low. Tyre dust is released through wear and tear, and ends up in our oceans. There is currently no large-scale alternative to traditional tyres.

A 2017 report by the International Union for Conservation of Nature estimated that tyres account for as much as 28 percent of overall microplastic waste in the world's oceans.



  • Reduces release of plastic particles
  • Better for the planet as reduces your carbon emissions
  • Reduces congestion on the roads


  • Not a practical solution for everyone

Making a difference

From Berlin to Bogotá, cities are increasing their pedestrian walkways and cycle lanes.

There are hundreds of other ways to solve plastic pollution

Photo Credit: Jamie Colman