Conduct a brand audit of plastic pollution
By categorizing and counting branded plastic packaging during a cleanup or collection effort, thousands of people have helped identify the corporations most responsible for plastic pollution with #breakfreefromplastic
Out of the 476,423 pieces of plastic collected during World Clean up Day 2019, 43% of which were marked with a clear consumer brand.
SourceBenefits
- Can be completed in any location - your home, office, community or coastline
- Easy-to-follow guide
- Data is added to a global database
- Targets specific brands
Challenges
- Requires research, organisation and promotion
- Waste needs sorting and careful disposal
Making a difference
72,541 volunteers conducted 484 audits in 51 countries to help identify the top 10 polluters in the world.